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ग्राम संसदGram SansadAn initiative by Random Variable Foundation
हिंदी
Our initiatives

Go Rural: village products, fair prices, more income

Go Rural is Gram Sansad’s rural commerce brand. We help farmers, women’s self-help groups and artisans in our member Panchayats sell beyond the local haat, to buyers in other villages, towns and online.

A farming family in a field
What is Go Rural?

A market bridge for the village

Villages produce a lot, but most of it is sold to the nearest middleman at whatever price is offered. Go Rural brings producers together, improves quality and packaging, and connects them to steady buyers, so more of the price stays in the village.

Who it helps

  • ProducersFarmers, FPOs, women’s SHGs and artisans get better prices, bigger orders and buyers they can rely on.
  • BuyersTraders, institutions and city customers get genuine village products, sourced directly and in bulk.
  • PanchayatsMore work and income at home, less distress migration, and new own-source revenue from village markets.
How it works

From village produce to a steady market

  1. 1

    Map

    We list what each member Panchayat produces, who makes it, and how much.

  2. 2

    Organise

    Producers group into SHGs, FPOs or clusters; we help with quality, grading, packaging and the Go Rural label.

  3. 3

    Connect

    Buyer-seller meets, fairs and exhibitions, links with traders and institutions, and help to list on government and online marketplaces.

  4. 4

    Grow

    Training, credit and scheme linkages so producers can take bigger orders and add value through processing.

What villages can sell

  • Millets and pulses
  • Spices and pickles
  • Honey and dairy
  • Fruits and vegetables
  • Handloom and textiles
  • Handicrafts and pottery
  • Organic produce
  • SHG-made goods
Our approach

Seven ways we build rural markets

  1. 01

    Market infrastructure

    Manufacturing units, warehouses and storage, packaging units and marketplaces improve availability and quality. This cuts waste, lowers costs and attracts more buyers and sellers.

  2. 02

    Information sharing

    Price information, market trends, demand and supply, and good farming practice shared through mobile phones, radio, community notice boards and local information centres.

  3. 03

    Collective marketing

    Farmers and producers from different villages form cooperatives or associations to bargain better and sell together, with joint branding, bulk sales and coordinated supply chains.

  4. 04

    Value chain development

    Training, credit and technical help for small producers, access to inputs and technology, and value addition such as processing and packaging.

  5. 05

    Market access

    Regular market fairs, trade exhibitions and buyer-seller meets, and links from village markets to regional and urban supply chains.

  6. 06

    Financial services

    Access to microcredit, savings and insurance, so farmers can invest in their business and have a safety net in lean periods.

  7. 07

    Policy support

    Supportive government policy, infrastructure and targeted interventions that encourage market integration and remove barriers to trade.

Want your Panchayat’s products in Go Rural?

Member Panchayats can nominate their producers, SHGs and FPOs. Tell us what your village makes and we will get in touch.

Get in touch

Join hands with strong and transparent Panchayats

Mukhiyas, Sarpanches, social workers, youth leaders and development practitioners: become a member and help your village grow.

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